Privacy policy

Last updated: May 19, 2026

Burchda Bikes ("Burchda," "we," "us," or "our") operates this store and website at www.burchdabikes.com (the "Site"), including all related information, content, features, tools, products and services (collectively, the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from the Site, or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understand this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

1. Personal Information We Collect

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect the following categories of personal information, depending on how you interact with the Services:

  • Contact details — your name, billing address, shipping address, phone number, and email address.
  • Financial information — payment card information, transaction details, form of payment, and payment confirmation. Note: we do not store full credit card numbers; all payment transactions are processed by our third-party payment processors.
  • Account information — your username, password, security questions, preferences and settings.
  • Transaction information — items you view, add to your cart, purchase, return, exchange or cancel, and your past transaction history.
  • Communications with us — information you provide when contacting our customer support team, submitting inquiries, or otherwise communicating with us.
  • Device information — your browser type, IP address, time zone, cookie information, and unique device identifiers.
  • Usage information — how and when you interact with or navigate the Services, what pages or products you view, search terms, and other interaction data.

How We Collect This Information

We collect personal information from the following sources:

  • Directly from you — when you create an account, make a purchase, contact us, subscribe to our communications, or otherwise provide us with your information.
  • Automatically through the Services — from your device when you use our Services or visit our Site, through cookies and similar tracking technologies.
  • From our service providers — such as Shopify, which powers our online store. You can read more about how Shopify handles your personal information at https://www.shopify.com/legal/privacy.
  • From third-party partners — including advertising networks, analytics providers, and social media platforms.

Minors

The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details in the "Contact Us" section below to request deletion.

2. How We Use Your Personal Information

We use your personal information for the following purposes:

  • Provide and improve the Services — to process your purchases and payments, fulfill and ship your orders, manage your account, handle returns and exchanges, and continually improve our Site and product offerings.
  • Customer communications — to send you order confirmations, shipping notifications, delivery updates, account alerts, and responses to your support inquiries.
  • Marketing and advertising — to send you promotional emails and to show you relevant advertisements on our Site and third-party platforms, based on your interests and past activity. You may opt out at any time (see "Your Rights and Choices" below).
  • Security and fraud prevention — to authenticate your account, detect and prevent fraudulent or illegal activity, and protect the rights and safety of our users and our business.
  • Legal compliance — to comply with applicable laws and regulations, respond to lawful requests from authorities, and enforce our policies.

3. SMS / Text Message Communications

By providing your mobile phone number and consenting to receive text messages from Burchda Bikes, you agree to receive SMS communications from us. We use text messaging exclusively for the following operational purposes:

  • Order confirmations and account notifications
  • Shipping and delivery status updates
  • Customer care follow-ups and support responses
  • Appointment and service reminders

We do not send marketing or promotional SMS messages.

Message frequency: Message frequency varies based on your interactions with us. In general, you may receive up to a few messages per transaction or inquiry. We will not send more than a reasonable number of messages per month.

Message and data rates may apply. Please check with your mobile carrier for details.

To opt out: Reply STOP to any text message from us at any time to cancel. You will receive a one-time confirmation message and will no longer receive SMS communications from us.

For help: Reply HELP to any text message, call us at (888) 400-0374, or email us at support@burchdabikes.com.

Your SMS opt-in information and consent will never be shared with third parties for marketing or promotional purposes. SMS opt-in data is used solely to send you the operational communications described above.

For more information about our Terms of Service, please visit: https://www.burchdabikes.com/policies/terms-of-service.

4. Sharing and Disclosing Personal Information

We may share your personal information with third parties in the following circumstances:

  • Service providers — with vendors and third parties who perform services on our behalf, including Shopify (e-commerce platform), payment processors, shipping and fulfillment partners, customer support tools, cloud storage providers, and data analytics services. These service providers are only permitted to use your personal information as necessary to perform services for us.
  • Business and marketing partners — to show you relevant advertising on third-party platforms (see "Behavioural Advertising" below). Our marketing partners use your information in accordance with their own privacy policies.
  • Legal requirements — when required by law, regulation, legal process, or governmental request; to protect the rights, property, or safety of Burchda Bikes, our customers, or others; or to enforce our agreements and policies.
  • Business transfers — in connection with a merger, acquisition, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as a business asset.
  • With your consent — when you direct or authorize us to share your information with third parties, for example by connecting your social media accounts or requesting third-party integrations.

We do not sell your personal information to third parties.

We do not share SMS opt-in data or consent with any third parties for marketing or promotional purposes under any circumstances.

5. Behavioural Advertising

We use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • Google Analytics — We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your personal information at https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.
  • Shopify Audiences — We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who may be interested in what we have to offer.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners, including through the use of cookies or similar technologies.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by visiting:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at https://optout.aboutads.info/.

6. Cookies

A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login details and region selection).

Cookies Necessary for the Functioning of the Store

Name Function Duration
_ab Used in connection with access to admin. session
_secure_session_id Used in connection with navigation through a storefront. 24h
_shopify_country Used in connection with checkout. session
_shopify_m Used for managing customer privacy settings. 1y
_shopify_tm Used for managing customer privacy settings. 30min
_shopify_tw Used for managing customer privacy settings. 2w
_storefront_u Used to facilitate updating customer account information. 1min
_tracking_consent Tracking preferences. 1y
c Used in connection with checkout. 1y
cart Used in connection with shopping cart. 2w
cart_currency Used in connection with shopping cart. 2w
cart_sig Used in connection with checkout. 2w
cart_ts Used in connection with checkout. 2w
cart_ver Used in connection with shopping cart. 2w
checkout Used in connection with checkout. 4w
checkout_token Used in connection with checkout. 1y
dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
hide_shopify_pay_for_checkout Used in connection with checkout. session
keep_alive Used in connection with buyer localization. 2w
master_device_id Used in connection with merchant login. 2y
previous_step Used in connection with checkout. 1y
remember_me Used in connection with checkout. 1y
secure_customer_sig Used in connection with customer login. 20y
shopify_pay Used in connection with checkout. 1y
shopify_pay_redirect Used in connection with checkout. 30min / 3w / 1y
storefront_digest Used in connection with customer authentication. 2y
tracked_start_checkout Used in connection with checkout. 1y
checkout_one_experiment Used in connection with checkout. session
identity_customer_account_number Used in connection with customer authentication. 12w

Reporting and Analytics Cookies

Name Function Duration
_landing_page Track landing pages. 2w
_orig_referrer Track landing pages. 2w
_s Shopify analytics. 30min
_shopify_d Shopify analytics. session
_shopify_s Shopify analytics. 30min
_shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
_shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
_shopify_y Shopify analytics. 1y
_y Shopify analytics. 1y
_shopify_ga Shopify and Google Analytics. session

The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing; persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways through your browser's "Tools" or "Preferences" menu. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible. For more information on managing cookies, please visit www.allaboutcookies.org.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser. However, if you visit our website with the Global Privacy Control opt-out preference signal enabled, we will treat this as a request to opt out of targeted advertising for that device and browser. To learn more, visit https://globalprivacycontrol.org/.

7. Klarna Payments

In order to offer you Klarna's payment methods, we may in the checkout pass your personal data in the form of contact and order details to Klarna, so that Klarna can assess whether you qualify for their payment methods and tailor those payment methods for you. Your personal data transferred is processed in accordance with Klarna's own privacy notice.

8. Security and Retention of Your Information

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, use, or disclosure. Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies. When you place an order through the Site, we will retain your personal information for our records unless and until you ask us to erase this information.

9. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. To exercise any of these rights, please contact us using the details in the "Contact Us" section below.

  • Right to Access / Know — You may have a right to request access to the personal information we hold about you.
  • Right to Delete — You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct — You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability — You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances.
  • Right to Opt Out of Sale or Targeted Advertising — Depending on where you reside, you may have a right to opt out of the "sale" or "sharing" of your personal information or to opt out of processing for purposes considered "targeted advertising" under applicable law. To opt out, please use the links in the "Behavioural Advertising" section above or contact us directly.
  • Managing Email Preferences — We may send you promotional emails, and you may opt out at any time by clicking the unsubscribe link in any such email. If you opt out, we may still send you non-promotional emails related to your account or orders.
  • Managing SMS Preferences — You may opt out of SMS communications at any time by replying STOP to any text message from us.

CCPA (California Residents)

If you are a resident of California, you have the right to access the personal information we hold about you (also known as the "Right to Know"), to port it to a new service, and to ask that your personal information be corrected, updated, or erased. You also have the right to opt out of the "sale" or "sharing" of your personal information as defined under California law. We do not sell personal information. If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

GDPR (EEA and UK Residents)

If you are a resident of the European Economic Area ("EEA") or the United Kingdom, you have additional rights under the General Data Protection Regulation ("GDPR") or UK equivalent, including:

  • Objection to Processing and Restriction of Processing — You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
  • Withdrawal of Consent — Where we rely on consent to process your personal information, you have the right to withdraw this consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

We process your personal information under the following lawful bases: your consent; the performance of a contract between you and us; compliance with our legal obligations; to protect your vital interests; to perform a task carried out in the public interest; or for our legitimate interests, which do not override your fundamental rights and freedoms.

Automatic Decision-Making

We do not engage in fully automated decision-making that has a legal or otherwise significant effect on you. Our processor Shopify uses limited automated decision-making to prevent fraud, including temporary blacklisting of IP addresses and credit cards associated with repeated failed transactions. These measures do not have a legal or otherwise significant effect on you.

10. International Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in, including to Canada and the United States. Your personal information may be initially processed in Ireland and then transferred outside of Europe for storage and further processing.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection. For more information on how data transfers comply with GDPR, see Shopify's GDPR Whitepaper at https://help.shopify.com/en/manual/your-account/privacy/GDPR.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this page and update the "Last updated" date above. We encourage you to review this Privacy Policy regularly. Your continued use of the Services after any changes constitutes your acceptance of the updated Privacy Policy.

12. Complaints

If you have complaints about how we process your personal information, please contact us using the details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge your complaint with your local data protection authority. For EEA residents, you can find a list of the responsible data protection supervisory authorities here.

13. Contact Us

If you have any questions about this Privacy Policy, wish to exercise any of your rights, or would like to opt out of SMS communications, please contact us:

For information about how Shopify uses your personal information and any rights you may have related to data processed by Shopify, please visit https://privacy.shopify.com/en.